The Launch :
With increasing urbanization and changing life styles, Indian cities now generate eight times more municipal solid waste (MSW). Taking this issue up and forward, the CREDAI Bengal Youth Wing have launched the ‘CREDAI Clean City Movement (CCCM)’ in Kolkata. The official launch took place on 24th August at The Lalit Great Eastern Hotel, Kolkata in the presence of Dr. Najeeb Zackeria, former President, CREDAI Kochi along with Mr. Debabrata Majumdar – MMIC, SWM, Mr. Debashis Kumar – MMIC, Parks & Squares, Mr. Arnab Roy – Principal Secretary, Environment and Fire&Emergency Services and Mr. Nandu Belani, President, Credai Bengal.The unveiling of the movement in Kolkata was carried out by Dr. Najeeb Zackaria, the main brain behind the CCCM model, under whose leadership CCCM went on to become a nationally practised model.
The CREDAI Clean City Movement is being implemented in 1000 apartments built by CREDAI Bengal developers in Kolkata to start with and will be gradually executed as the model system of waste management in all the new complexes constructed by the Bengal developers affiliated to CREDAI Bengal, as was done in Kerala, where the CCCM programme first successfully began.Speaking on the occasion, Mr. Nandu Belani, President, CREDAI Bengal said, “We are very happy to launch the CREDAI Clean City Movement (CCCM) in Kolkata. It is our dream to see our city waste-free and we are taking the first steps in implementing waste-segregation-at-source, by involving housing complexes to adopt CCCM. The CREDAI Bengal Youth Wing is also involved in this initiative and we are planning a full fledged campaign to launch and advertise the positives of adopting CCCM and adhering to the Green-Blue Pledge. We are currently implementing CCCM in one thousand apartments and we will implement it across another one-thousand in the next one year. I have requested all my fellow developers to come forward and launch CCCM in housing-complexes developed by them, as this is a measure to decrease one’s own carbon and waste footprint. We will also endeavor to take CCCM to more pockets of the city. I am very passionate about realizing the goals of CCCM in Kolkata and then spreading it to smaller towns and municipalities with the help of the Government and of course the cooperation of all our Members”
Solid Waste Management :
Municipal Solid Waste (MSW) is becoming a major issue, with India alone generating approximately 90 million tonnes of waste every year. With respect to this, CCCM works towards raising awareness about the harms caused by excessive waste. It also extends help in implementing scientific technologies, systematic monitoring and service to ensure regular maintenance of hygiene. The objective of the model is to Educate, Encourage and Equip each individual to be a role model in adopting an eco-friendly and hygienic lifestyle. The aim is to reduce the burden of the state government in rejection management, by improving the hygienic living standards of each and every citizen. The real estate community of Kolkata is determined to work together with an united vision and clear objectives to attain the target of a cleaner and greener society.
According to an online report based on environmental science, it is anticipated that the population of India would be about 1,823 million by 2051 and about 300 million tons per annum of MSW will be generated, which will require around 1,450 sq km of land to dispose it in a systematic manner. Addressing this major concern in urban India of having almost no segregation of MSW and disposal of construction and demolition debris (C&D), plastic wastes, commercial and industrial refuses, and e-waste, the CCCM model will definitely contribute towards creating a cleaner and a greener India.